Google的Don’t be evil(不作恶)由来
很多人都知道，Google 一直把 “Don’t be evil” (不作恶) 作为公司的信条，在做任何产品的时候都会首先考虑到以 Don’t be evil 为前提。
在 Wikipedia 对 “Don’t be evil” 的解释中给出了这句话的原始出处，来自前 Gmail 工程师，现 FriendFeed 创始人 Paul Buchheit。
On July 19, 2001, about a dozen early employees met to mull over the founders’ directive [to elucidate Google's core values] … The meeting soon became cluttered with the kind of easy and safe corporate clichés that everyone can support, but that carry little impact: Treat Everyone with Respect, for example, or Be on Time for Meetings.
The engineers in the room were rolling their eyes. [Amit] Patel recalls: “Some of us were very anticorporate, and we didn’t like the idea of all these specific rules. And engineers in general like efficiency — there had to be a way to say all these things in one statement, as opposed to being so specific.”
That’s when Paul Buchheit, another engineer in the group, blurted out what would become the most important three words in Google’s corporate history. “Paul said, ‘All of these things can be covered by just saying, Don’t Be Evil,’” Patel recalls. “And it just kind of stuck.”
… In the months after the meeting, Patel scribbled “Don’t Be Evil” in the corner of every whiteboard in the company… The message spread, and it was embraced, especially by Page and Brin… “I think it’s much better than Be Good or something,” Page jokes. “When you are making decisions, it causes you to think. I think that’s good.”
大概意思就是，由于 Google 的很多人都是来自 Microsoft、Apple 等大公司的人，为了强化公司的核心价值观，于是开会来讨论公司的核心原则。但是大家都是提出一些类似“开会要准时”的空洞之话。后来，Paul Buchheit 说：“All of these things can be covered by just saying, Don’t Be Evil” - “一言蔽之，就是不作恶”。
这句话于是很快流行起来，成为了 Google 的公司信条。 Google 的创始人 Larry Page 评价说，这比说“行善事”或其他什么说法好得多，这会促使你在做任何决定前先思考下我是否在做恶了？
下面的一张图片比较有趣的解释了Don’t be evil (Via Google - Behind the Screen ) 。
Paul Buchheit 作为Don’t be evil 信条的教父，一直强调说，在推出一个产品的时候，要牢记用户的信任是一个重要的决定因素：因为当你在完成一个产品的过程中，会有越来越多的因素来干扰你的决断，而有些就是 evil。所以 “Don’t be evil” 最大的作用，是让每个人都能有权利来质疑作出的判断，而不仅仅是服从。
确实，就如 Keso 所说，“Don’t be evil”就像“不做假账”一样，是一个底线，但能守得住的人并不多。
最后总结一下：
Don’t be evil =
“When you are making decisions, it causes you to think.” (Larry Page)
“The most important effect of Don’t be evil is that it gives everyone license to question decisions instead of simply following orders.” (Paul Buchheit)
“Think of Don’t be evil as an organizing principle about values.” (Eric Schmidt)
原文地址：Don’t Be Evil, a Trigger for Ethical Questions
Tags: Don't be evil, Google, Motto, Origin, Paul Buchheit, Picture
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